Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Thursday, January 05, 2006

Rumors Run Rampant: Ernie Landante uses the West Virginia mine disaster as an excuse to revisit an article by Helio Fred Garcia that proposes a scientific approach to rumor management. According to Garcia--who sometimes seems to me to be too smart for his chosen business--"there's a formula that describes how rumors work and that provides a very useful tool for understanding how to kill false rumors and how to diminish the damage caused by true or partially true rumors."

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