Holmes Report Blog

The Holmes Report blog focuses on news and issues of interest to public relations professionals. Our main site can be found at www.holmesreport.com.

Wednesday, January 04, 2006

Mining Company's Low Profile: A quick visit to International Coal Group's website provides some insight into the company's philosophy about communication. There's no mention of the mining disaster, no statement of corporate sympathy. Nor is there anything about the company's social responsibility activities (enter "responsibility" in the search box and you get a very telling "0 hits found message.") Nothing about company values, or environmental health and safety policies.

Even finding the site is a challenge: enter the company name into Google and you have to scroll quite a way down the page to find the company site.

2 Comments:

  • At 9:28 AM, Blogger Lou Capozzi said…

    Actually, I think they're doing a pretty good job from the POV of handling the MEDIA in the crisis. The CEO is on the point, with frequent and full disclosure.

    Their problems seem more intrinsic to their behavior -- a bad track record on safety and no crisis planning.

     
  • At 1:06 PM, Blogger frank pollare said…

    I think the communications function of the mining company is seriously at fault for this fiasco. The company knew 20 minutes after making the initial announcement of the 12 survivors that, in fact, this info was uncertain. Instead of immediately coming out to say they were looking to determine the accurate count, they let the families wait for another 3 hours.

    The "blame game" is already starting: on the Today Show this AM, a local resident was saying that the WV State mining inspectors, the mineworkers union and, of course, the company were to blame for the disaster.

    In light of the company's track record of violations, the communications gaff and that fact that they were hours late in holding a press conference this AM, their reputation has taken a hugh, perhaps insurmountable hit. Whether he company will recover from this will be interesting to see.

     

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