Pensions and other poor people go to IKEA for cheap eats, with no intention of buying anything -- helping to make a furniture store the 11th largest "restaurant chain" in the country. One out of every 20 Euros spent at IKEA is spent on food not furniture. And others are using the children's play facilities -- a convenience for parents who don't want to drag their children around the stories -- as a free day care substitute: "One Friday evening a child had gone un-picked-up by closing time, in spite of imploring announcements on the sound system. The parents came in around 9 p.m. -- at least an hour after the store had closed its doors. They'd simply forgotten their child."
This has to be costing IKEA money, and while it probably buys goodwill, the people most likely to take advantage of these facilities don't appear to be big-spending furniture shoppers.